7 Advertising Hacks to Make Your Life Simpler
At one point or another, every company hits a plateau where growth doesn't seem to break through. Perhaps your new business is having a hard time getting off the ground, or you just hit a catch.
In both cases it happens to everyone.
Maintaining continued success in business and marketing is difficult, but sometimes all we need is a good marketing and growth hack, a simple, easy-to-implement missing link that gets us where we need to be. These are things that can help us change our tactics and change for the better.
Here are 7 marketing hacks that you can use to increase traffic and get the growth you want.
1. Don't be afraid of videos
There are many content marketing hacks out there, but this is probably the most important one. If you're not using video for your business content or digital advertising, then sell yourself short. In 2019, 87% of video marketers said that video increased traffic to their website, and 84% of people said they felt confident they were buying a product or service after watching a video. It's very simple: In the digital age, video works. Consumers interact with videos, make purchases from them, and share them with friends. For as much money as it takes to get your video efforts where they need to be, the payout is exponentially higher.
2. Check your data regularly
We've said it a million times here at DigitalMarketer, but we'll say it again because we really mean it: Collect data. Data should be the north star of your business – it should guide your decisions, spending, and advertising. In all of these cases, you might think that you have a brilliant idea. Data can confirm (or deny) that it's worth it. The right data will tell you about your customers' buying habits, which ads are working, and which parts of your acquisition strategy may require more TLC. Making data-driven decisions is the best way for your business to reach its full potential.
3. Make sure your website is suitable for cell phones
Now that more than 50% of all website visits come from a mobile or handheld device, it is time to make sure that your visitors' mobile experience is actually useful to them. It may feel really easy to ditch mobile optimization, but you risk shortening your earning potential. So be sure to double-check your buttons, menus, and page layout to make sure your mobile users are having as much fun as your full site users.
4. Listen to what your consumers are saying
Do you remember how we said that data will help you make the right decisions? This also applies to your customers. On your side of the transaction, the people who buy your products seem indicative enough of how good your job is. But the reality is there are probably so many other ways you could do better. And after all, the best expert in customer experience is the customer. There are several ways to contact you: follow-up emails, Facebook groups, social media posts, and surveys. But one way or another, you have to hear what they have to say. That leads to our next tip …
5. Engage customers in your advertising
In the customer value journey, the final stage is where your happy customers are promoting you by promoting your brand to everyone in their life. However, you can take this to the next level by combining tips 1 and 4. If you can reach your (hopefully happy) customers and get a lot of good feedback, you can ask them to film testimonials for you. Then, using your newfound video skills, you can create content and ads that will help you build trust and conversions with your target audience. Turn your customers into an advertising army.
6. Have variety in your growth tactics
Smart business owners and marketers know they don't have to put all your eggs in one basket. It is important that your growth and sales tactics are different as you will want to grow and generate sales in many different ways and in different situations. It's great to find a strategy or two that work. But at some point they will stop being so effective. Gather data, always test and try new things to find out which tactics work for you.
7. Keep up to date with your competition
We know that you can really only get the best out of your business and take the steps necessary to grow. But it's also important to keep an eye on what's going on with your competitors. To understand what it takes to get to the top of your industry, it's important to keep track of the deals they are offering, roughly how much traffic they are getting and how their content compares to yours. Sign up for their newsletter and browse their social media. Trust me, they do exactly the same thing to you.