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You have your email list ready and now it's time to get the subscribers on. You submit your registration form live, but … nothing happens.

What went wrong?

Your message may be disabled. Messaging is a big thing in marketing. So a website visitor thinks, "Yes, I want this company in my inbox." If your sign up offer didn't get that response, you'll see a flat line where you hoped a line was pointing to the top right. 📈

To improve your messaging, you want to associate a direct value with your email login. This value prompts the website visitor to enter their name and email address and look forward to seeing your first email in their inbox.

What do we mean by “value”? Here are some examples:

• A helpful resource in relation to your content or offering
• A discount code for the first purchase
• A chance to win free products
• An exclusive look at paywall content
• A free trial

This value directs a website visitor to your messages. If they are hopping around your ecommerce website and excited to look through your coffee products and receive a pop-up email sign up offer that will allow them to win free coffee for a year, they will join that message and take you away with them the value (also known as signing up for your email list).

Let's take a look at how 5 different companies strategized their email sign up offering with the perfect messaging for their customer avatar.

# 1: DigitalMarketer

Hey this is us! Our client avatars are business owners, agency owners and marketers who embrace this growth mentality. You want to learn from the best marketers in the world. That is why we organize workshops and training courses for our members with these marketers. Since our customer avatar wants to learn more about marketing, we know that our email sign-up offer must add value to them in terms of marketing knowledge.

Depending on the item, we use a lead magnet that is perfectly aligned with the item itself. This creates a cohesive message for our readers. For example, our "Everything You Ever Need to Know About Email Marketing" article showed an email sign up offer for The ultimate swipe file for email subject lines Lead magnet. In order to receive the Leitmagneten, readers must register to become insiders (subscribers to our free newsletter).

Our message matches the article you are reading right now. We're giving away 600 of our top performing email subject lines in an in-depth 3,000-word article on email marketing. In our other articles, we will be employing various lead magnets that are consistent with the subject of this article. Align, align, align.

Nutiva plays a huge role in the coconut oil (and other similar products) space. They know coconut oil can solve pretty much anything, and they want to help their customers get their hands on it. Any messages related to their customers' desire for coconut oil will work very well for Nutiva website knowing that website visitors are there for only one thing: that high quality coconut oil. How can you get a customer to buy now? Here's a hint: $$$

The welcome email sign up offer offers a 10% discount on the customer's next order.

Feliz is a direct-to-consumer organic instant coffee company. Although they could have gone the Nutiva route and given new email subscribers a discount on their next order, they opted for the spicier option.

Maybe the caffeine spoke, but they decided on an offer that allows website visitors to "win a year of coffee". We're going to give them the green light so their caffeine can always talk as this is a great sign up offer for their customer avatar. An avid coffee drinker puts his mug down so he can enter his email address on the form and have the chance to win free coffee for a year. No questions asked. ☕️

This message in Felix's offer works perfectly for the customer avatars of coffee drinkers.

Do you know what people really love? Try a product before you buy it. If you have a digital product, you can use your email sign up offer to show people your product and add them to your email list.

This is Marketing 405 because not only does it get you more email signups (although it's very exciting), it also prepares people to buy your product. Instead of needing a series of welcoming emails or putting subscribers in a funnel, you already know exactly what they want. This is what Ben Greenfield did with his biohacking giant of a book, Boundless.

He offers a glimpse into his book with no obligation to buy – which works just as well with books as it does with jeans. Boundless costs around $ 50, so their customer avatar is pretty excited about the opportunity to peek inside before buying. Ben is pretty excited because he knows his book is great and that once people start reading it will speak for him … they won't want to stop. Its email sign-up offering is the perfect messaging: check it out before you make a $ 50 purchase. "

We've looked at digital and physical products, but what about membership email sign up offers? Say less – we'll be there. If you have a membership company and are trying to get those email signups motivated, you have a few options. The most popular is a free trial.

You will see many (x1,000) companies doing this because it is difficult to showcase the value of your product without people being able to click around and use it themselves. Trends recognized this – they could talk what they wanted about their great content, but when people couldn't read how detailed their content really is, their customer avatar had no promise that it was what they were looking for.

To help them get through the door, Trends is offering a free 2-week trial for $ 1 that gives a busy entrepreneur time to look around and realize they don't want to leave. Your messages are in line with the brand: if you love it stay, but if you hate it you can go and we won't question you or bill you for more than this US dollar.

And because we're nerds in digital marketing, we have a bonus example. This differs from the examples described above. This example is from a vegetable chicken nugget company called Nuggs. Aside from their hilarious brand voice, they are testing a signup offer that is pretty unconventional.

They ask the website visitors to send "5 free nuggs to a friend" to convey their friend's phone number and the website visitor's Instagram account name. If we look at their news from our inexperienced stance on plant-based chicken nugget, we can say this is a great idea. It's great to get satisfied customers to make their friends happy with free nuggets. We're really excited to see what they're up to with these Instagram accounts …

Your email list shouldn't stagnate – it should be the summer party that your customer avatars all want to be invited to. If you're having trouble adding to your list, take a close look at your email sign up offer.

Does the messaging match the reason your customer avatar cares about your business?

• Do you have a free resource that you can put into action as soon as possible?
• Do you have a discount code for a product that you have shown a clear interest in?
• Is there a chance for them to win something they could only dream of?
• Does it give them an exclusive look at a product that they normally only get to see after buying it?
• Do they give them a try before buying an expensive product?

This is the email sign up offer that is attracting subscribers as fast as a summer feast with free chicken nuggets.