The marketing industry’s Cross Industry Programmatic Taskforce has unveiled the first stage in its strategy to address the lack of transparency in the programmatic advertising supply chain. Branded “great news for advertisers”, the launch marks a “significant step forward” following the stark findings of the ISBA Programmatic Supply Chain Transparency Study in May 2020. The
Heinz has revealed their plans to feed the disadvantaged children of the United Kingdom through their new interactive campaign which draws awareness to how children’s focus can be affected when going to school hungry. In collaboration with the Magic Breakfast charity the campaign will feature interactive billboards designed by Ocean Labs. Bringing to life the
A 60-year-old marketing assistant has won an unfair dismissal case after bosses at a caravan holiday park put her through a fake redundancy process to ‘get rid’ of her because she was poor at social media. Managers at Lyons Holiday Parks, which has 14 sites in North Wales and Cumbria, were unhappy the firm had
The metaverse is a virtually limitless playing field that could turn marketing on its head. How does a brand digitize its way into this futuristic landscape and connect with a new generation of customers who might develop totally never-seen-before consumption behaviors? How to wrap your head around NFTs and other virtual currencies that might redefine
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize these free email marketing
Dallas, TX , Feb 21, 2022 (GLOBE NEWSWIRE) — Whether you’re looking for SEO or marketing services, KISS PR Digital Marketing & Web 3 is now offering support for cryptocurrency. This allows clients to have both SEO and marketing services across the board, as well as a firm grasp on digital strategy. KISS PR Brand
Coca-Cola set to distribute new flavor today The Coca-Cola Company has unveiled a new flavor called ‘Starlight’ and it supposedly tastes like space! It is the first drink in a new program ‘Coca-cola Creations’ as this new platform progresses, we should see the soft drink marketer introduce limited-edition experimental flavors and accompanying digital and real-world
Have you ever found yourself thinking: I hope I’ll get the job.I hope I’ll get a raise.I hope that I’ll get a promotion.I hope that I won’t be out of a job if layoffs come around. I certainly thought this way for the first half of my 25+ years in digital marketing. People would advise
Access All Areas members have a fantastic new collection of textures to download this week, courtesy of Illus.trate. These Refracted Ray Gradients are colorful abstract graphics with grainy details. 20 high-resolution 300ppi textures are included, each with a unique spectrum of colours. They are ideal for use as backgrounds to your designs, or for creating
Search interest in digital loans grew by 90 per cent as Indians explored the idea of lending through online platforms and mobile apps. (Picture used for representational purpose/iStock)Fifteen per cent searches were brand new — from new-user segments across categories and for all kinds of queries.As per Red Lab’s report based on Google Trends Report
