Month: December 2021

Spotify’s year-end ‘Wrapped’ marketing campaign | World Branding Discussion board

Wrapped, Ad, Ad, Ads, Campaign, Campaigns, Spotify, Streaming, Podcasts, Music

Spotify has unveiled its traditional “Wrapped” year-end campaign, which, as always, digs into the data of the music and podcast streaming platform to do a temperature check of pop culture. The overarching theme this year is that 2021 was completely normal – at least compared to 2020. The work relies heavily on out-of-home elaborations which

Why 2022 is the 12 months to discover advertising throughout the open web

Why 2022 is the year to explore marketing across the open internet

The past few years have not been easy for digital marketers. To cope with both threatened third-party cookie changes and new privacy regulations, concerned marketers have increased their spending on social media platforms and other “walled gardens”. This shift is due to their perception that these environments will continue to provide them with optimized, real-time,

E-commerce big SharafDG.com adopts Rocketium’s artistic automation know-how to spice up its digital advertising and marketing campaigns

Sharaf DG’s growth strategy is based on two pillars – a powerful acquisition engine through ads, a powerful conversion funnel in their app and website. Offer-based advertising and in-app visual merchandising are key drivers of these two pillars, both of which demand visuals on a large scale given Sharaf DG’s diverse user base and thousands

New Digital Advertising Firm Exo Company Launched in

New Digital Marketing Company Exo Agency Launched in

Seattle, USA, November 30, 2021 (GLOBE NEWSWIRE) – Exo Agency provides digital marketing and advertising solutions specializing in search engine optimization (SEO), pay-per-click management (PPC), social media marketing and web development services. The company is always up to date with the latest algorithm updates and offers tailor-made and affordable SEO packages for small and medium-sized