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Which Content Marketing Tool Should Every Marketing Manager Use?

To help marketing managers find the best content marketing tools, we asked business owners and seasoned content marketers this question to get their best insights. From Hootsuite to Loomly to Canva, there are several content marketing tools that marketing managers can try to improve their content operations.

Here are the 15 best content marketing tools:

• Hootsuite
• Get to know Edgar
• BuzzSumo
• Grim
• Monday.com
• grammar
• Click Funnel
• Google documents
• content studio
• Respond to the public
• Frase.io
• vidhof
• Written correctly
• Ahrefs
• canvas

Hootsuite

Hootsuite is a fantastic tool if you need to juggle multiple different social media accounts, which is something you definitely need to do as a marketer. You can schedule posts across platforms, saving you the time and hassle of doing it manually. Leveraging social media accounts should be part of your strategy, but you need to organize that effort. Hootsuite is a great way to do this.

Alisha Taylor, Alisha Taylor Interiors

Get to know Edgar

Content distribution is critical to content success. It’s a time-consuming task, but tools like MeetEdgar automate the process by regularly re-sharing the best-performing post on social media. This solution is perfect for promoting high quality evergreen content as it requires little to no updating. In return, there is no need to constantly develop new content to increase website traffic and brand awareness.

rebeca sena, GetSpace.digital

BuzzSumo

BuzzSumo is a must for every marketing manager. This tool will help you find out what your competitors are doing. The tool shows you the most shared content (blog posts, podcasts and videos) from the top 20,000 domains on the web. With BuzzSumo’s SEO feature, you can track social shares and backlinks from any website or URL. Just enter your competitor’s website and get access to powerful insights. This tool is extremely useful for creating an actionable list of your competitors’ top-performing content and why it’s so popular. You can also use it to find out what content is causing negative or unwanted publicity for your products. If you write the content yourself and there is a pattern that leads to negative feedback, you can avoid writing this type of content. If a certain type of content is gaining traction and being shared, you can repeat that. This can also be very useful for measuring the effectiveness of your paid campaigns.

Chris Panteli, life upswing

Grim

As a seasoned entrepreneur, I find Loomly’s self-proclaimed “brand success platform” to be a great tool for smaller social teams looking to plan content and collaborate. Content planning and brainstorming are simplified with built-in calendars, deadlines, and workflows. Loomly also curates new content ideas for users based on hot topics and Twitter conversations as an added bonus. The simple, no-frills layout is easy to use and accessible to users who aren’t particularly tech-savvy. The platform’s low cost appeals to small businesses and agencies looking to manage their social media presence.

Mark Valderrama, Aquarium Store Depot

Monday.com

monday.com has evolved into an exciting and impactful content marketing platform that provides solutions to a variety of marketing needs. While the usual set up of social media and content calendars, campaign tracking and event planning proves essential and beneficial, other additional processes and automation such as digital asset management and PR give monday.com an added edge over other similar platforms. Offering flexible packages and pricing levels suitable for both small and large businesses, this platform greatly facilitates your marketing collaborations and communications.

jase rodley, Jase Rodley

grammar

Grammarly is probably my favorite content marketing tool. It’s great for everyone – even the best spelling expert. It just makes work so much faster because you know it’s being checked as you work. This takes the guesswork out of you and gives you more room to focus on content ideas. It’s a really fantastic tool that integrates with Google Docs, email, and more. If you haven’t downloaded the extension for your browser yet, be sure to check it out!

ryan brown, Kenra Professional

Click Funnel

If you have an online presence, you should create a sales funnel, whether your business is focused on consumers online or offline. A sales funnel shows the process of converting visitors into leads. These funnels can increase your business’ average order value by converting leads into sales. Creating these funnels from scratch is a very hectic and time-consuming process. This is where funnel building tools come in.
My recommendation is Clickfunnels. I recommend and use this tool for its simple drag-and-drop platform. You can develop a sales funnel that converts in just minutes. The site creates templates based on what has worked for other companies. And using templates speeds up the process even more. It offers useful features like Hangout funnels, email integrations, A/B testing, etc.

Axel Hernborg, tripplo.com

Google documents

For me, Google Docs is one of the most important content marketing tools that every marketer should use. Google Docs is best for editing content and collaborating with content creators. Best of all, it’s completely free, heavily used, and easy to use. Google Docs is a must if you can use word processing software. Google Docs is like a content marketer’s kitchen: all the work is done before the final presentation.

marilyn gaskell, TruePeopleSearch

content studio

ContentStudio offers a long list of services, and each of them proves essential for a team that rightly believes that marketing automation is key to marketing success. The platform implements multiple solutions for users, with each tool managing some key elements of marketing strategies, including KPI tracking and measurement, a brand creations library, automated social media publishing, a sophisticated scheduler, and a content-sharing platform that enabling collaboration and making communication easier. Constant development and an excellent support team make ContentStudio an even easier choice for marketing teams.

Jerry Ford, 4WD life

Respond to the public

The foundation of any content marketing strategy is understanding your customers’ needs and frustrations and developing content that addresses those pressure points. Answer The Public (https://answerthepublic.com) is a great tool for gaining insights into this. Just type in the topic and it creates a really visual chart, highlighting phrases and questions people are asking based on Google data. Best of all, it’s free. Do this across multiple topics and you’ll start to get a really good picture of what your content needs to cover – now all you have to do is write the best, most detailed article about it!

Ben Foster, The SEO works

Frase.io

We love Frase – it’s a huge time saver! Frase helps you research, write, and optimize quality SEO content in minutes. It’s especially good for creating content briefs for your content team, giving you exactly what you need to rank in Google.

Sam Browne, HARO SEO

vidhof

Vidyard is the most effective tool for B2B marketing video creation as well as digital marketing and content development. Vidyard’s analytics and personalization tools show organizations how to use their content to increase and improve engagement. Vidyard is a video marketing platform for hosting, sharing, and promoting video content on your website. They also have a sales solution that will help you close more accounts, but I’m more familiar with the marketing solution. The video statistics provided by Vidyard are comprehensive. You can customize videos and run A/B tests, and you can even gate fixed-length movies to help collect leads. You can also optimize your movies for SEO and link to various CRM, email and social networks.

Muskan Rai, Web Hosting Advice

Written correctly

This is the era of social media content, which means marketing managers are best directing their efforts towards strengthening their social media marketing strategies to accelerate brand awareness and sales. This step can leave email marketing efforts and website blogs on autopilot, requiring marketing managers to consider using a tool that can handle all of the organization’s written content needs.

RightlyWritten and many other similar programs are good solutions for this – this tool in particular offers storytelling writing styles designed for use beyond web and email content, they are even rigged for editing business press releases and even email Books that can be used as lead generation resources. It saves time and improves the versatility of a marketing manager’s skills. Having this in their arsenal gives them more room in their schedules to focus on more viable, productive marketing mediums.

Michael Knight, Insight into the foundation

Ahrefs

At Personnel Checks, we couldn’t create the amount of optimized content we create without using Ahrefs. Essentially, it allows us to understand the level of competition for keywords and match keyword research data to the intent of our target audience.

This has then allowed us to expand our content to focus on aspects such as long-tail keyword queries (answering very specific questions) and short-tail keywords via more in-depth guides.

Ahrefs is also fantastic for finding opportunities for content gaps compared to competitors. The tool compares your competitor’s rankings side-by-side with your website, so with a quick export to Excel and a bit of formatting, it’s very easy to identify immediate areas of keyword gap that you can capitalize on with new content.

james parkinson, personnel controls

canvas

Canva is a great social media content marketing tool. Eye-catching and engaging content is essential in content marketing. Canva helps content managers discover more elements of creativity where they can create inspirational, educational, and promotional content in all forms across multiple platforms. Regardless of whether the goal is to create useful infographics for better online visibility, Canva is a great tool to consider.”

Candy Guay, send

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