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13 Model And Enterprise E book Suggestions

13 Recommendations for Brand and Business Books

When working with the brand, we are always looking for well-founded and intelligent thinking on the most important topics. Only through constant learning can we bring new and relevant knowledge and new opinions to our work. Here is a selection of the books that have helped us better understand and understand the role of the brand – economically, socially and culturally.

Happy reading.

1. The Rebel Sell: How the counterculture became the consumer culture

Heath and Potter analyze the counterculture and intelligently identify that when seeking identity and definition through rebellion (i.e. not belonging to a particular group), countercultures are simply “feeding” the flames of consumer culture by creating a whole range of new goods for rebellious consumers “create”.

Get your copy here: The Rebel Sell: How Counterculture Became Consumer Culture

2. Authenticity – brands, fakes, spin, and the lust for real life

Authenticity is very often something that brands try to communicate and what people look for in brands. But what is authenticity and how can we decide what is “authentic”?

Get your copy here: Authenticity – brands, fakes, spin and the lust for real life

3. Beyond culture

A brand is not an island – it exists in its environment. And for a brand to be relevant, it has to appeal to people. So what connects the environment and the connection to people? Culture or, more precisely, common cultural reference points.

Get your copy here: Beyond Culture

4. The third wave

An amazingly forward-looking book written over 30 years ago introducing the ‘Third Wave’ (The First Wave – Agricultural Revolution, The Second Wave – Industrial Civilization, The Third Wave – The Digital Age). The futurist Alvin Toffler (pictured) introduces us to the idea of ​​the “prosumer” and the breakdown of the dichotomy between producer and consumer. This book was so ahead of its time that it is unreal.

Get your copy here: The Third Wave

5. Niche envy

A very worrying book that explains the urgency of the filtered “world” technology shows us today. Discover the impact your online activity is having on customizing your online experience. We are not all the same.

Get your copy here: Niche Envy

6. Consumer culture

This book analyzes consumer culture, the changing relationships between production and consumption of cultural goods and, above all, the important role that consumption plays in our lives, and offers new opportunities for creating social and political identities.

Get your copy here: Consumer Culture

7. Understand media, the extensions of man

If you ever say the medium is the message, or refer to the global village and haven’t read this book, just read it.

Get your copy here: Understanding Media, Human Extensions

8. The power of co-creation: Build it with them to increase growth, productivity and profit

If you’ve heard anything about co-creation, then Venkat Ramaswamy (with CK Prahalad) was the person who coined the term. Co-creation involves redefining the way organizations engage individuals – customers, employees, suppliers, partners, and other stakeholders – to include them in the process of creating value and engaging them in enriched experiences. This book shows several examples of how businesses large and small have used the power of creation together to create value for businesses and people.

Get Your Copy Here: The Power Of Co-Creation: Build It With Them To Increase Growth, Productivity And Profits

9. Citizen Brands: Put society at the heart of your business

Why brands should behave as citizens and relate to society as a member of that society. This book shows how brands need to build goodwill and trust if they are to have the chance to “build relationships” with consumers.

Get your copy here: Citizen Brands: Put society at the heart of your business

10. The rise of brands

A book that does a great study of what a brand is; From the earliest examples dating back to Roman times, to distributing goods, to using them for charities, locations, countries and governments.

An introduction to the changes and increasing importance of brands in today’s society can be found in this book.

Get your copy here: The Rise Of Brands

11. Brands. Importance and value in media culture

This book was written by someone who I think is an extremely important voice for the brand.

The key phrase is that brands have become an important tool in converting everyday life into economic value. The first part of this book describes the historical development of branding, while the second part evaluates the new media, contemporary management and the entire media economy in order to present the first systematic theory of brands: the brand as a key institution in information capitalism.

Get your copy here: Brands. Importance and value in media culture

12. Brand company. How brands change management and lifestyle

This book takes some important academic literature and references and combines them with industry perspectives. The combination of these perspectives aims to show how brands have the power to transform both the organizations that develop them and the lifestyles of the people who consume them.

Get your copy here: Brand Society. How brands change management and lifestyle

13. Brands: The logos of the world economy

A key book that analyzes what a brand is, what it does and why it is such an important cultural force in society today. If you want a real glimpse into the power of branding in today’s society and culture, then this book is for you.

Get your copy here: Brands: The logos of the world economy

More recommendations for business, branding, and marketing books can be found here.

Contribution to Branding Strategy Insider by: Paul Bailey, Strategy Director at Halo

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