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A few decades ago, people had to wait for their daily newspaper ration to know what was happening to their community and the world. They would tune their radios to hear the latest news. The television came on soon after, and the information had a wider reach.

Every house had a TV and people were better informed about the world. Nowadays, the thirst for knowledge has further developed through the use of modern technologies, especially the Internet. This SEO guide will help you understand how things work on the internet.

When you sell a service or product, it should be a breeze to have a website and market it on the Internet. Unfortunately, you are not alone in your niche. You have a lot of competition.

The design of your website is important because your audience uses your presentation on the Internet to determine whether your brand is good or bad. Website visitors can only do one of two things – either stay on your page or visit another.

Of course you want them to do the former. Your site therefore needs the right SEO techniques for more customer conversion, better search rankings and a more consistent online business presence.

If you already have a website that is not gaining importance, you need to improve its design. A knowledgeable web design expert can help you with this.

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Here are some tips on how he can use it to your advantage.

1. Responsive design

There are several ways that users can access the Internet. An attractive design helps by adapting a design to all screens, regardless of whether it is Android, iPhone, desktop or netbook. As you move from one media form to the next, you should be able to see the same information with minor changes while still using the same URL.

For example, you want to switch from the desktop to the phone. The designer has to shrink it to the size of your phone and still remain readable with all the information you need. Failure to do so will result in issues such as an increased bounce rate that can dampen your rankings.

2. User and SEO friendly site navigation

A high-ranking website has top priority for you and your web designer. However, the URL of your website should be SEO friendly. It should be relevant and specific to give your audience some knowledge of your company at a glance.

Some search engines prefer simple and logical URLs over incomprehensible ones. It is important to keep it short and simple. The speed of the website is also crucial.

If the loading takes a long time, the potential customer may get bored and leave your website for another website. Mobile websites need to load faster. Therefore, consider finding a hosting service provider that is fast and reliable.

Finally, users should be able to see your navigation bar easily, so strategically place it on the left or top of the page.

3. Remove unwanted CSS and JavaScript from the site

When used correctly, CSS and JavaScript codes can achieve the decorative and sophisticated effects that your website needs. But sometimes these codes tend to overlap, which can upset the site. For example, clicking a drop-down menu on the home page will take you to a page that looks good.

If you use confusing codes, you may be taken to the next page where the content is incorrect and unclear. You have the option to use both at the same time. However, please note that the use of simple and simple codes is sufficient.

Check for code overlap and check again if you want to use both CSS and JavaScript. Then use caution as this can confuse the system which design or scripting language to use.

4. Block pages that search engines should not index

Some programs are automatically broadcast over the web, whether we like them or not. These are called web robots. These are also known as web spiders or crawlers and index everything on your site, even server-side scripts and test designs. In other words, they collect data from pages, even if it is not necessary.

If they are indexed, this can reduce the search position of your website, as duplicate content may be inadvertently present. Your web designer can prevent certain web pages from being listed using a robots.txt file. If parts of your website are still available for testing, you must enter a password so that a crawler does not index this part for search engine utilization.

5. Create a unique title and meta description

Meta tags are displayed in the source code of a page and describe the content so that the search engines know what it is. If you cannot see these tags, the meta description is just the opposite, as this is visible to the user when accessing search results.

Each page should use long-tail keywords and a custom pattern so that search engines know that the website is legitimate. A clear title should use appropriate keywords in the right heading tags and should allow the search engine to index the pages faster.

6. Optimize the images to improve performance

Never use large images on your website as this can cause your website to load at a turtle speed. And if the loading speed is slow, there is a high possibility that the user will move to another location. And you don't want that to happen.

The recommended image size for fast yet efficient image loading should therefore be seventy-two dpi. The size of the picture should be between thirty and one hundred kilobytes. If you do this, charging for any device – computer, laptop, tablet or cell phone – will be better and faster.

7. Make content crawlable through search engines

SEO is all about crawlable content. Web bots or crawlers are responsible for ensuring that your content is included in search engine indexes. These spiders visit your website, examine the page content and all hyperlinks, which makes your website crawlable. Make it a bot or crawler friendly by referring more links to the page.

When you update with new content, the crawlers are alerted to new activity. Frequent crawling is a pretty good indication that your website is still active and relevant. So use a good paragraph, link, and heading structure. A sitemap can also inform crawlers about changes to the website. So this is also an efficient method for web design.

Also make sure your website is not password protected to ensure the friendly bots get to your site and can crawl to your heart's content.

8. Don't neglect the image's ALT attributes

There are times when the user clicks on an image but it doesn't load. One reason for this could be that the internet connection is slow, the user may be using a screen reading application (for people with visual impairments) or the src attribute (URL of the image itself) has an error.

Even if there is no visible image, the designer should use an ALT attribute to guide the user to the selected keywords in the textual content of the page.

9. Optimize for mobile phones

If you look around, almost everyone – man, woman and even child – has a phone. A mobile phone is convenient, handy, user-friendly and portable.

In addition to the usual use of calls and text, more and more people are using them to find information that is relevant to their daily lives. They are looking for everything and everyone, from food to pets, houses to beaches. An internet connection is a must for most of these cell phone users.

Therefore, a web designer should always keep in mind that his designs should continuously enable optimization for mobile use. The user interface should be user-friendly and easy to read. If they can open the site on their cell phones, they can open it again anytime, anywhere.

10. Allow link sharing on social media platforms

How do you get many people to click on your URL? The answer is social media. Your website may have all the prerequisites for a perfect page, but without a social media presence, your page is free.

If at least one social media account is connected to it, it will be shown higher on the search results page of the search engine. Create a social media account for your website. You can choose between Twitter, Instagram, Facebook, Pinterest etc. or you can choose all of them. Then add social media buttons to the website design.

If your users like the content, they have the option to share it on their social media accounts. The clicks increase traffic to your website. The more clicks, the greater the chances of reaching the top of this search engine results page.

Conclusion

Web design is the life of a successful website. You can do it yourself, but sometimes you need the help of a web designer who has both the SEO skills and the knowledge to pull your website through. He knows how to best optimize your website and connection business.

Your designer will be the best SEO guide you can have. With the relevant content, the use of SEO tools, and the improvement, your website can cause it to breathe the same space for search engine results as the big ones in your industry.